Templates

What Are Templates?

Templates are reusable content blueprints that let you create posts faster. A template can include text content, media (images and videos), a description, tags for organization, and dynamic variables that are automatically replaced when the template is applied. Templates are shared across your organization, so your whole team can use them.

Creating a Template

There are two ways to create templates:

From the Templates Page

1. Go to Templates in the sidebar
2. Click Create Template
3. Fill in the template name (required)
4. Expand the Details section to add a description and tags
5. Write the template content — use the toolbar to insert emojis and variables
6. Optionally add media by uploading files or browsing the Media Library
7. Toggle the preview to see how variables will be resolved
8. Click Create Template

From the Post Editor

While writing a post, you can save it as a template:

1. Write your post content and add media
2. Click Save as Template
3. Give the template a name and optional description
4. Add tags if desired
5. Click Create Template

Template Variables

Variables let you insert dynamic placeholders into your template content using the {{variable_name}} syntax. When a template is applied to a post, all variables are automatically replaced with their current values — no manual editing needed.

Using Variables in Templates

In the template editor, click the Variables button in the toolbar to see all available variables. Click any variable to insert it at the cursor position. You can also type the variable syntax directly.

Example template content:

Happy {{day_of_week}}! 🎉

Here's your weekly update from {{org_name}}.

📅 {{date}}

{{weekly_highlight}}

Follow us for more updates!

System Variables

System variables are built-in and automatically resolved based on the current context:

Custom Variables

Custom variables are organization-scoped values that you define. They're perfect for reusable content like slogans, hashtag sets, contact info, or any value your team uses across multiple templates.

Managing Custom Variables

1. Go to Templates in the sidebar
2. Switch to the Variables tab
3. Click Add Variable to create a new variable
4. Provide a name (snake_case, e.g. brand_hashtags), a description, and a default value
5. Click Create Variable

Custom variables can be edited or deleted at any time. Deleting a variable won't remove {{variable_name}} tokens from existing templates, but they will no longer be replaced when the template is applied.

Preview

When editing a template, click the Preview button (eye icon) in the toolbar to see how your content will look with variables resolved. System variables show example values, and custom variables show their default values.

Using Templates

To create a post from a template:

1. Go to Posts and click New Post
2. In the post editor, click Use Template
3. Browse, search, or filter templates by tag
4. Click a template to load its content and media into the editor
5. All variables are automatically replaced with their current values
6. Customize the content as needed, then schedule or publish

Managing Templates

Editing

On the Templates page, click the edit button on any template to update its name, description, content, media, or tags. Changes won't affect posts that were already created from the template.

Deleting

Click the delete button on a template to remove it. This doesn't affect existing posts that were created from it.

Searching and Filtering

Use the search bar to find templates by name or content. Filter by tag to narrow results. Sort by name, creation date, or most used.

Import & Export

Templates can be shared between organizations using the import/export feature:

Exporting

1. On the Templates page, click the export button on a template
2. Copy the generated export code
3. Share the code with your team or save it

Importing

1. On the Templates page, click Import Template
2. Paste the export code
3. Click Import

Template Media

Templates can include media (images and videos). When adding media to a template:

• Upload directly — Drag and drop files or click to upload
• Browse Library — Select from your existing Media Library

Media added to a template is included when the template is used to create a post.

Tips for Templates

• Use descriptive names — Make it easy to find the right template
• Add descriptions — Explain when and how to use the template
• Tag consistently — Use tags like "weekly", "product", or "event" for easy filtering
• Use variables for dynamic content — Replace hardcoded dates, names, and recurring text with variables
• Define org-wide variables — Set up custom variables for brand hashtags, slogans, and contact info
• Preview before saving — Use the preview toggle to verify variable resolution
• Include media — Add common visuals like brand logos or product shots