Platform-Specific Features
Each social platform has unique features and limitations. Learn how to optimize your posts for each platform.
Content Variations
When creating a post for multiple platforms, you can customize the content for each platform individually. This lets you:
- Adjust text length for different character limits
- Use platform-specific hashtags
- Add or remove mentions
- Change the tone for different audiences
Platform Character Limits
| Platform | Text Limit | Notes |
|---|---|---|
| Twitter/X | 280 | 25,000 for Premium users |
| 3,000 | First 140 chars show in preview | |
| 63,206 | 500 chars recommended | |
| 2,200 | Caption truncates at 125 chars | |
| Threads | 500 | No hashtag support |
| TikTok | 2,200 | Description for videos |
| 500 | Pin description | |
| YouTube | 5,000 | Video description |
Image & Media Differences
Images Per Post
| Platform | Max Images | Best Aspect Ratio |
|---|---|---|
| Twitter/X | 4 | 16:9 or 1:1 |
| 9 | 1.91:1 | |
| 10 | 1.91:1 | |
| Instagram Feed | 10 (carousel) | 1:1 or 4:5 |
| 1 | 2:3 |
Video Support
| Platform | Max Duration | Best Format |
|---|---|---|
| Twitter/X | 2:20 | MP4, 16:9 |
| 10 min | MP4, 16:9 | |
| 240 min | MP4, 16:9 | |
| Instagram Reels | 90 sec | MP4, 9:16 |
| TikTok | 10 min | MP4, 9:16 |
| YouTube | 12 hours | MP4, 16:9 |
| YouTube Shorts | 60 sec | MP4, 9:16 |
Hashtag Behavior
Threads Doesn't Support Hashtags
Threads currently doesn't have clickable hashtags. Hashtags in your post will appear as plain text.
| Platform | Recommended Hashtags | Max Allowed |
|---|---|---|
| Twitter/X | 1-2 | No limit |
| 3-5 | No limit | |
| 5-10 | 30 | |
| 1-3 | No limit | |
| TikTok | 3-5 | No limit |
| 2-5 | 20 |
Link Behavior
- Twitter/X: Links count as 23 characters, shows preview card
- LinkedIn: Full preview card with image
- Facebook: Rich preview card
- Instagram: Links only work in bio or stories
- Threads: Links are clickable in posts
- Pinterest: Each pin has a destination URL
Best Practices by Platform
Twitter/X
- Keep tweets concise even with higher limits
- Use 1-2 relevant hashtags
- Threads perform well for longer content
- Images significantly boost engagement
- Professional, value-driven content
- First 140 characters are crucial (preview)
- Document posts get high engagement
- Best times: Tuesday-Thursday mornings
- Visual quality is paramount
- Reels get more reach than static posts
- Stories for time-sensitive content
- Use location tags for local reach
- Use First Comment to keep captions clean and put hashtags in a separate comment
- Try Trial Reels to test content with non-followers before going wide
- Set up Auto-Reply to engage with commenters automatically (keyword-triggered or first N comments)
TikTok
- Hook viewers in the first 3 seconds
- Vertical video only (9:16)
- Use trending sounds when possible
- Consistency matters more than perfection
- Vertical images (2:3) perform best
- Add text overlay to explain the pin
- Keywords in title and description
- Link to relevant content