WhatsApp Business
Connect WhatsApp Business API to schedule and send messages to your contacts.
WhatsApp Business API Required
This integration requires access to the WhatsApp Business API through Meta Business Suite. The regular WhatsApp app cannot be connected to third-party applications.
Requirements
- WhatsApp Business API access (via Meta Business Suite)
- Verified Facebook Business account
- Phone number registered with WhatsApp Business
- Approved message templates (for sending outside 24-hour window)
Connecting Your Account
- Set up WhatsApp Business API in Meta Business Suite
- Generate a permanent access token from a System User
- Get your Phone Number ID from WhatsApp Business settings
- Go to the Platforms page in PostRite
- Click Connect on the WhatsApp card
- Enter your access token and phone number ID
- Click Connect to save
Message Types
Session Messages
Free-form messages that can be sent within 24 hours of the customer's last message to you. These can contain any content.
Template Messages
Pre-approved message templates that can be sent anytime. Templates must be approved by WhatsApp before use.
- Marketing templates for promotions
- Utility templates for updates and notifications
- Authentication templates for verification codes
Supported Features
- Text messages
- Images with captions
- Videos
- Documents (PDF, etc.)
- Template messages
- Interactive buttons
- List messages
- Scheduled sending
Message Limits
| Content Type | Limit |
|---|---|
| Text message | 4,096 characters |
| Image caption | 1,024 characters |
| Video size | 16 MB |
| Document size | 100 MB |
Creating Message Templates
- Go to Meta Business Suite
- Navigate to WhatsApp Manager → Message Templates
- Click Create Template
- Choose template category and language
- Write your template content with variables
- Submit for approval (usually takes 24-48 hours)
Best Practices
- Get consent: Only message people who have opted in
- Use templates wisely: Keep templates relevant and valuable
- Respond quickly: Utilize the 24-hour session window
- Personalize: Use variables in templates for personalization
- Quality over quantity: Too many messages can lead to blocks
Troubleshooting
Can't send messages
- Verify your WhatsApp Business API is properly set up
- Check if you're within the 24-hour messaging window
- Ensure template is approved if sending outside session window
- Verify recipient has opted in to receive messages
Template rejected
- Review WhatsApp's template guidelines
- Ensure content doesn't violate policies
- Make variables clear and necessary
- Avoid promotional language in utility templates
Account quality issues
WhatsApp monitors message quality. High block/report rates can restrict your account. Maintain quality by:
- Only messaging opted-in contacts
- Sending relevant, valuable content
- Respecting frequency preferences
- Making opt-out easy