Google Business Profile
Connect your Google Business Profile to schedule posts, updates, and offers for your local business.
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage their online presence across Google, including Search and Maps. Posts appear directly on your business listing.
Requirements
- A verified Google Business Profile
- Owner or Manager access to the business
- A Google account with the appropriate permissions
Connecting Your Profile
- Go to the Platforms page from the sidebar
- Click Connect on the Google Business card
- A popup will open - sign in with your Google account
- Select the business location(s) you want to manage
- Grant PostRite permission to manage your posts
- The popup will close and your business will appear in the list
Multiple Locations
If you manage multiple business locations, you can connect them all and schedule posts for each location individually.
Post Types
Google Business Profile supports several types of posts:
What's New (Updates)
General updates about your business. Perfect for:
- Announcements
- News and updates
- Behind-the-scenes content
Offers
Promotional content with start and end dates:
- Discounts and sales
- Special promotions
- Limited-time offers
Events
Promote upcoming events:
- Workshops and classes
- Special events
- Grand openings
Post Specifications
| Element | Limit |
|---|---|
| Post text | 1,500 characters |
| Offer title | 58 characters |
| Event title | 58 characters |
| Image | 1 per post |
Image Requirements
- Formats: JPEG, PNG
- Minimum resolution: 400 x 300 px
- Recommended: 1200 x 900 px (4:3 ratio)
- Maximum file size: 5 MB
Call-to-Action Buttons
Add buttons to drive specific actions:
- Book: Link to booking page
- Order online: Link to ordering system
- Buy: Link to product page
- Learn more: Link to more information
- Sign up: Link to registration
- Call now: Initiate phone call
Best Practices
- Post regularly: Weekly posts keep your listing active
- Use images: Posts with images get more engagement
- Include CTAs: Always add a relevant call-to-action
- Local focus: Mention your location for local relevance
- Timely content: Tie posts to seasons, holidays, or local events
Post Expiration
Google Business posts expire after 6 months (or on the end date for offers/events). Plan to refresh content regularly.
Troubleshooting
Can't see my business
- Ensure your Google Business Profile is verified
- Check you have Owner or Manager access
- Try disconnecting and reconnecting your Google account
Post fails to publish
- Check content doesn't exceed character limits
- Ensure image meets requirements
- Verify your business isn't suspended
- Check for content policy violations
Post not showing on listing
- Posts may take a few minutes to appear
- Some posts are reviewed before publishing
- Check if post was rejected for policy reasons